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Influencer Marketing Agency

How to Build an Influencer Social Strategy

Becoming a well-loved social media influencer takes a defined strategy to grow your audience and avoid mistakes. Working with an influencer marketing agency can be a big help as you start to become more popular and turn your posts into a career. Although the process can sound simple at first, it typically ends up being more complicated once you dig in. Here's the basics to building a strong influencer social strategy.

Define Your Audience

The first thing an influencer marketing agency is going to ask you is "Who is your audience?" You can pull in some information from your analytics, but you also probably have a general idea of who they are. You'll want to know their age, gender, likes and dislikes, education level, and income status.

Curate Content

Once you have a clear idea of who your audience is, you can start to create content just for them. Although your audience started following you because they want to hear what you have to say, you can create content that resonates with them and engages them, while still remaining true to yourself.


The best way to build a loyal audience is to engage with them! Ask questions in your posts and encourage comments. Give polls in your Instagram Stories or Facebook posts. Ask them what video they want you to make next. When they feel like they're being listened to, they'll be more likely to share your posts and grow your online community.

An Influencer Marketing Agency for Today's Social Media

Here at Agency 133, we strive to help our clients connect with their audiences in new ways. If you're a niche sport athlete or on-air talent, we'd love to talk with you! Please call us at 949-874-8874 or email to learn more.

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