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Social Influencer Agency

Why You Should Focus on Getting Sponsors

A lot of people shun sponsored ads and think that those who post them are sell-outs. However, when a sponsored post is thoughtfully done, it can actually be a huge benefit to your social media strategy. There's a right way and a wrong way to get sponsors. Here's why you should consider it.

Increase Your Reach

Building a sponsor relationship is beneficial for both you and the sponsor. The sponsor gets access to your audience but you also get access to theirs. There are going to be people who don't know you, but already follow the sponsor. Then when they see the sponsor posting about you, they'll be more likely to check you out and start following you too.

Build a Consistent Income

With a sponsorship, you often get to try their products or services for free in exchange for telling your audience about your experience. Especially if the brand offers more than one product or service, you can review several of them over time and build a consistent income, which can be hard to do in this industry!

Create Engaging Content

A sponsor typically will not tell you what to post about their products or services, so you're free to create the content your audience loves while also talking about the brand. When this is done authentically, your audience will come to enjoy these posts and not find them to be intrusive or off-brand.

Get Connected with a Social Influencer Agency

If getting sponsors has proven to be more difficult than you would like, consider reaching out to a social influencer agency. They will have connections you can tap to get yourself in the door with brands that are relevant to your audience and social identity. Contact Agency 133 today to learn more.

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