As much of the world continues to grapple with the Covid-19 crisis, brands are struggling to find tactful ways to reach and connect with their target audience. Many successful influencers, however, have actually managed to grow their engagement by providing relevant and valuable content. Through influencer partnerships, brands can build awareness and promote their products or services in a compassionate way during this difficult time.
Here are 4 reasons why brands should leverage influencer marketing during Covid-19.
Influencers Can Lend Credibility to Brands
During times of tragedy or uncertainty, many consumers grow wary of companies who may be looking to exploit their fear. While it can be difficult for brands to earn consumers’ trust, especially during a time of crisis, influencers have worked hard to gain the trust and confidence of their fans by carefully choosing their brand partners and only promoting products that they truly believe in. When it comes to making purchasing decisions, their fans look to them as an honest and dependable resource. With influencer marketing, brands can leverage an influencer’s reputation to continue marketing thoughtfully and responsibly.
Brands shouldn’t partner with just any influencer, though. Read this to learn how to choose the right influencer for your brand.
Influencers Help Brands Provide Value
Creating tasteful content during a global pandemic can be tricky. The goal during this time is to provide your audience with relevant and valuable content. According to Find Your Influence, 86% of influencers who created organic content around the Covid-19 pandemic saw an increase in engagement. Updates regarding hours of operation and Covid-19 safety measures are important, but brands need to provide more than that to keep their audience engaged. Through an influencer campaign, brands and influencers can work together to find creative ways to offer their audience entertainment while they are bored in quarantine, helpful tips as they navigate working from home, or even uplifting messages to ease their fears.
Influencers Can Quickly Produce Quality Content
Creating quality content with traditional methods has become a challenge for a lot of brands. Fancy studios and camera crews are not only inaccessible at the moment, but they’re also an expense that many brands can no longer afford. Influencers, on the other hand, are professional content creators who are accustomed to self-producing high-quality photos and videos, most often in the comfort of their own homes. With influencer marketing, brands can continue to show up for their audience with epic and authentic content during the Covid-19 pandemic.
Influencer Marketing is More Effective
With influencer marketing, brands can get better results without increasing their ad spend. Influencer campaigns are generally more budget-friendly than traditional marketing methods, yet studies show they are much more effective. According to one study, brands earn $6.50 for every dollar spent on influencers, with the top 13% earning $20 or more for every dollar spent. Influencer campaigns also tend to get more mileage by inspiring user-generated content from influencers and consumers that brands can repurpose for future use, with permission of course.
The Covid-19 pandemic has created many challenges for brands, including how to continue marketing in a responsible and empathetic way. Influencer and brand partnerships are more important now than ever. By leveraging influencer marketing, brands can build and maintain meaningful relationships with their target audience that will last well beyond this crisis.
At Agency 133, we focus on cultivating genuine relationships between our clients and brand partners to create meaningful and successful marketing campaigns. For more influencer marketing tips, follow us on Instagram, Facebook, and LinkedIn.